Mentholatum Mogitate Kajitsu Lip Balm Review

Mentholatum had launch a new product under their lip care line which is the Mogitate Kajitsu Lip Balm. Mogitate Kajitsu actually means fresh fruits. It has a variety of five flavours to choose from which are:

- Strawberry
- Orange & Mango
- Lemon & Lime
- Grape & Berry
- White Peach

I had read some raving reviews from beauty buffs who were sent with these lip balms to sample and as a balmholic, I really wanted to try them. At the time I discovered these lip balms, they were not sold in Malaysia and were just launched in Singapore's Watsons stores. So I waited a little while longer and in late October, I stumbled upon these lippies neatly arranged on the lip balm section's shelf! I could hear a distant sound of an opera song being sang in crescendo in the background while I was picking a tube up! Heheh.. 

Since there are five different flavours and as indecisive as I was, I steeled my heart to just get two tubes which were the Orange & Mango and the Strawberry flavours.

The Mogitate Kajitsu Lip Balms are made with natural fruit juice, honey and beeswax to deep moisturize and smoothen lips. They are also enhanced with Vitamin A, C & E which helps to prevent skin damage and early sign of ageing skin. The vitamins also helps to soften, condition and protect lips. The lips balms are great for day wear since they contain SPF for protection against harmful UV rays.

The list of ingredients and product information are printed on the back of the blister packaging.

List of ingredients for Mogitate Orange & Mango: cetyl ethylexanoate, ceresin, petrolatum, beeswax, caprylic/capric/myristic/stearic triglyceride, ethylexyl methoxycinnamate, citrus aurantium dulcis (orange) juice, mangifera indica (mango) fruit extract, honey, retinyl palmitate, zea mays (corn) oil, squalene, vitis vinifera (grape) seed oil, tocopheryl acetate, polyglyceryl-2 diisotearate, glycerin, polyglyceryl-10 decaoleate, ascorbyl teraisopalmitate, menthol, phytosteryl/octyldodecyl lauroyl glutamate, butylene glycol, water, fragrance.

List of ingredients for Mogitate Strawberry: cetyl ethylexanoate, ceresin, petrolatum, beeswax, caprylic/capric/myristic/stearic triglyceride, ethylexyl methoxycinnamate, fragaria vesca (strawberry) juice, honey, retinyl palmitate, zea mays (corn) oil, squalene, vitis vinifera (grape) seed oil, tocopheryl acetate, water, menthol, glycerin, polyglyceryl-2 diisotearate, polyglyceryl-10 decaoleate, ascorbyl teraisopalmitate, phytosteryl/octyldodecyl lauroyl glutamate, fragrance.

The lip balms comes in plastic tubes with a thicker twister mechanism at the bottom and slightly longer cap sif compared to other standard tubes of lip balms. The body of the tube is printed with coordinated colours according to the flavours (orange for Orange & Mango and pink for Strawberry). There is also cute fruits illustrations suggesting the flavours inside the tubes. The back of the tubes were printed with some Japanese words which I presume are the company's address.

Cute illustrations with coordinated colours according to the lip balm's flavours.

Can anyone translate these for me?

There is no safety seal since the balms were packed inside the plastic of the blister packaging. 

Twisting the balm out is a breeze since the twister is thicker than any standard tubes of lip balms. The balms have a thick texture and does not smush easily. They have a whitish transparent colour bordering to being opaque white. The balms' tube did get stuck and had to be pushed back in when twisted out too far out of the tube.

Twisting the balm out.

Fruit juices from a tube anyone?

Translucent and almost opaque white sticks of balms.

The Mogitate lip balms glide over my lips very smoothly and goes on clear and matte without any high shine or gloss. They did not leave any sticky or waxy feeling on my lips. The lip balms did indeed moisturize my lips and there is also a tingling cooling effect of menthol felt which I like very much. The cool feeling lasted for quite some time making me enjoy this lip balm even more. The Mogitate Orange & Mango lip balm smelled more like sweet orange and I didn't really detect any mango scent. The Mogitate Strawberry smelled sweet out of the tube but it kind of smelled like sour strawberry candy while applying it on my lips. Both lip balms are tasteless.

Here's how the balm looked like swatched on the back of my hand:

My verdict: I like the minty feeling the balms had on my lips and the fact that they are indeed moisturizing. I would've like them even more if they were sweetened to compliment the juicy fruity scent. I might repurchase these again after they are finished and also some other flavours just to try them out.

You can get Mentholatum's Mogitate Kajitsu Lip Balms at any Watsons stores for RM11.90.